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We Are


The HSM Group gathers perspective and insight from a variety of stakeholders in the health care arena in support of clients’ strategic planning and tactical execution.  With over 30 years of experience, our reputation is built and sustained on the promise of accessible expertise, consistency, and a team that is flexible and nimble.  

​The HSM Group is now a division of Newristics, LLC, a company focused on decision heuristics science. Decision heuristics science is the science of how humans use pre-programmed, mental shortcuts to make >95% of their decisions.​

Reliable Insights. Innovative Solutions.

HSM has helped all kinds of health care organizations reach a variety of research targets across the ecosystem. Simply put, we “get” health care and transform knowledge into insight for our clients day after day. ​

HSM is a leader in: ​

  • Conducting customer satisfaction research and insight mining

  • Developing of interactive economic models that the ROI of products and services

  • Payer research for pharmaceutical and device companies​


HSM group is a delight to work with - they lead, manage, and provide great support no matter how complex or challenging the project.  Insights are clear and delivered in a way demonstrating strong understanding of our needs, internal clients, and always with a focus to drive value for our business.

Pharmaceutical Company, Customer Marketing & Sales Research

HSM Solutions

HSM has coordinated and conducted thousands of focus groups and one-on-one in-person and telephone interviews with administrative and clinical leaders, employers, clinicians, and consumers.


Proving a return on investment (ROI) has become a necessity when selling health care products and services. HSM uses principles and techniques from economics and statistics to develop interactive models that illustrate the financial benefits of using a product or service.


The HSM team includes PhD and master's-level staff specialized in research methodology, survey design, and statistical analysis. Our quantitative research and analytics capabilities cover a full spectrum.


HSM regularly facilitates strategy sessions with clients as part of consulting assignments. We bring stakeholders together and lead them through an interactive process that leverages everyone’s time and results in making better decisions faster, getting everyone heading in the same direction.

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The HSM Difference

Small, nimble, and creative

You always get the “A” team and access to key resources 100% in-house and right down the hall


A thinking partner

We know the health care landscape, resulting in skillful probing, business-relevant insight, and presentation-ready reports


Ability to engage your audience

We deliver on tough recruiting assignments


Proven reliability

Projects are delivered on time, on budget, and on strategy every time

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