Trade associations, funded by the members they support, have unique challenges that include a limited universe, diversity, and often disparate member interests.  HSM has served as a research partner for industry associations since 1996. 

In recent years, we have expanded our focus among hospital-based associations, growing our client base to more than a dozen local, state, and national hospital-based associations.  We are also a trusted partner of trade associations representing members in pharmaceutical, managed care, and other provider organizations.

Our research with association members provides an independent and objective assessment of how members view the association’s performance and value, what they get from the association, and also provides the association with insights to their members’ evolving needs and challenges.

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Solutions include:

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• Member engagement, satisfaction, and loyalty

• Concept testing for policy development

• New product development and testing

• Brand perceptions and brand identity

• Employee engagement

• Board and staff strategic planning

• Economic models to support constituents and policy initiatives

Quality organizations elevate the issue of quality to the top of the national agenda, and HSM offers quality organizations numerous research-based solutions.  HSM is adept at coalescing existing data to create economic models for the constituents of quality organizations.  For example, to help stakeholders assess and demonstrate a return on investment (ROI) from health homes and medical homes, the Center for Health Care Strategies contracted HSM to develop the ROI Calculator for Health Homes and Medical Homes.

Other research provides guidance for future programs, services, and advocacy; objective assessments of how stakeholders view the organization; and competitive analysis.

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Solutions include:

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• Economic models that quantify the benefits of quality initiatives

• Constituent engagement, satisfaction, and loyalty

• Concept testing for policy development

• New product development and testing

• Brand perceptions and brand identity

• Board and staff strategic planning

HSM has considerable interest and experience in advancing the goals of philanthropy organizations.  Initiatives often include outreach to improve care and access to care, monitoring policy, and educating lawmakers and constituents on issues that impact health care delivery.    

Recently, HSM was engaged by the Health Care Foundation of Greater Kansas City to look at untreated mental illness in Missouri, Kansas, and the greater Kansas City region and who pays for these costs.  The results of this engagement are educational tools that can be used to inform the development of future programs, services, and policy initiatives.

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Solutions include:

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• Economic models to support constituents

• Constituent engagement, satisfaction, and loyalty

• Concept testing for policy development

• New service development and testing

• Educational material testing

• Web site usability testing and enhancement

• Needs assessments

• Board and staff strategic planning