The HSM Group - Focus Group Research

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Excerpted from:
Planning Health Care Focus Groups?
Pack Your Scuba Gear.
By Ariella LaBell

Some focus groups are nothing more than straightforward concept testing or brainstorming sessions. Group discussions are often a great intermediate checkpoint with customers for member retention or to stay ahead of the industry curve. However, when taking on anything that requires a more refined level of detail, remember to pack your scuba gear. It can make the difference between mere exploration and true discovery.

Published in Quirk's Marketing Research Review, June/July 1997, 40-42.

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Resource Center:

Excerpted from: Planning Health Care Focus Groups? Pack Your Scuba Gear. By Ariella LaBell

Excerpted from:
Planning Health Care Focus Groups?
Pack Your Scuba Gear.
By Ariella LaBell