Managed care formulary decision-making. HSM regularly conducts in-depth telephone interviews, focus groups, and Internet surveys with medical and pharmacy directors at health plans and PBMs to solicit information regarding the managed care strategy for current or forthcoming agents or vaccines. Research often focuses on formulary placement in light of key marketplace events, such as generic competition, new products/MOAs, and new indications.
National Thought Leader research. HSM has a seasoned team of moderators with in-depth clinical knowledge in various therapeutic areas who regularly conduct focus groups at national thought leader/key opinion leader meetings with physicians and managed care executives. Results offer valuable and in-depth insights at a national level to assist clients in better positioning their current or forthcoming treatments with clinicians and payers.
Award-winning value-added programs. HSM developed a program for a pharmaceutical manufacturer to provide to key managed care accounts. The program included an executive partnership program to enhance the company's relationships with executives at key accounts.
Consumer research. HSM conducted a national telephone survey with more than 400 consumers to gauge the "tipping point" out-of-pocket copay/coinsurance affecting demand for treatment for particular women's and men's health conditions. The study also examined the role of influencers such as physicians, pharmacists, and managed care interventions.