The HSM team includes PhD and master's-level staff specialized in research methodology, survey design, and statistical analysis. Our quantitative research and analytics capabilities cover a full spectrum.
HSM will advise on the optimal design and analytical tools for your project – whether your research questions can be answered using basic analysis or if they are better addressed with complex approaches, such as factor analysis, cluster analysis, discriminant function, or structural equation modeling.
A few examples of analytical tools suited to answer specific research questions:
We use established and reliable survey software tools to do all programming and hosting in-house by a team of seasoned programmers, allowing substantial flexibility in survey design and implementation.
Studies targeting high-level executives in hospitals, health plans, group practices, and employers are conducted in-house. HSM works with its research partners for large-scale, quantitative telephone fielding; all are equipped for on-site and remote client monitoring at each of its centers.
"How you pose the question will drive response: Implications for pricing research" by Natasha Elsner, MS
"Writing Quality Survey Questions" by Brett Plummer, PhD, Quirk's Marketing Research Review
California Foundation to Investigate Who Needs Help in Navigating the Health Insurance Maze – HSM conducted a study to identify what segments of Californians need assistance in making better-informed health insurance decisions.
Lessons for Using Online Panels in B2B Research by Natasha Elsner, MS