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For more information on any of the items listed, click where indicated.

Improving Patient Satisfaction Now:
How to Earn Patient and Payer Loyalty

HSM's newest book for physicians and practice managers. Practical strategies for creating satisfied, loyal patients -- vital in today's managed care environment. Aspen Publishers, April 1997. For more details, and information on quantity discounts and customized copies of Improving Patient Satisfaction Now, click here.

The Call of the Mummy
Customer service training video for call center employees as well as any staff members who have primary telephone duties. Produced by CRM Films, based on HSM's book, And Is There Anything More I Can Do for You? Secrets to Service Success. Includes Leaders Guide. A training workbook, Seven Steps to Consistently Superior Customer Service, is designed to ensure that video lessons are internalized and put to daily use. Highly recommended for use in conjunction with video. To receive flyer and preview and rental/purchase pricing information on video and quantity discounts for workbook, click here.

It's A Dog's World
A painfully funny story of uncaring health care, this 13-minute video from CRM Films contrasts the experience of Bob at his doctor and pharmacists with his dog, Max, who has a highly satisfying visit to the vet. The serious message amid the humor: patient satisfaction is critical to your organization's survival. Includes Leader's Guide. To receive flyer, preview and rental/purchase pricing information, click here.


The HSM Group is proud to announce that the Phoenix Chapter of the International Association of Business Communicators has recognized The Loyalty Line newsletter with the Merit Copper Quill Award. The Copper Quill Awards recognize excellence in communication and marketing.

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