The HSM Group - 2002 Speaking Engagements

Resource Center

2002 HSM Speaking Engagements

"The Economics and Cost/Benefit of Customer Retention: Why It's Imperative for Managed Care Organizations"

The decisions of employer groups and individual consumers to leave health plans represent a potential loss of millions of dollars each year. This session will explore how an investment in disenrollment tracking systems, an integrated research plan, and a retention action plan can pay significant dividends through increased revenues and reduced acquisition costs. Participants will:

Learn how to calculate the costs of disenrollment and potential savings

Examine the profit-driven models of consumer retention

Understand the benefits of coding & reporting reasons for disenrollment and distributing "dashboard" tracking charts to senior managers

Maximize the value delivered by research dollars through coordinated research efforts that include members, former members, health plan employees, and payers

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