Resource Center
Research
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"Ten Guidelines for a Good Segmentation"
by Peter Flannery, PhD, Quirk's Marketing Research Review, March 2007, pages 52-57. |
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California Foundation to Investigate Who Needs Help in Navigating the Health Insurance Maze
The California HealthCare Foundation has awarded a grant to The HSM Group, Ltd. to conduct a study that will help identify what segments of Californians need assistance in making better-informed health insurance decisions. |
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"One Size Fits All? Not in Health Care Research"
by Sheryl Bronkesh, MBA and Dawn Hunter, Quirk's Marketing Research Review, June 2003, pages 44-50. |
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"Planning Health Care Focus Group? Pack Your Scuba Gear," by Ariella LaBell, Quirk's Marketing Research Review, June/July 1997, pages 40-42 |
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Tips on competitor intelligence. HSM proprietary information. |
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