The HSM Group - Resource: Economic Models, Interactive Applications Tell Your Story

Resource Center

Economic Models, Interactive Applications Tell Your Story

HSM uses principles and techniques from the disciplines of economics, research, and statistics to develop interactive financial and economic models that illustrate the benefits to individual customers from your products and services.

Selling health care products and services depends on quantifying the economic return of investing in new technology or more efficacious products and services. Economic modeling is a powerful tool that allows you to portray customer-specific benefits using customer-specific data. See two examples of HSM developed models - The Quality Dividend Calculator, developed for NCQA and the Productivity Impact Model (for Depression and Migraine) that calculates the cost of depression and migraines to companies.

More on HSM models
HSM's modeling combines research-based evidence with customer information to tell an economic story. With our applications, you can translate the complexities of primary and secondary research into a bottom-line message based on your customers' own experience. These messages can include:

Benefits of investing in product or service,

Cost-benefit analysis of new technologies,

Impact of pricing and discount methodologies, and

Cost comparison of episodes of care through different treatment pathways.

The result is a visual, easy-to-grasp presentation of your value proposition to involve and engage your customer.

Launching Your Model
When your model is complete, HSM will help you promote it to reinforce your branding strategy. Proven tools include user documentation, interactive Web pages with model functionality, CD-ROM packages, training sessions and materials, direct mail pieces, and brochures.

HSM's Modeling Team
HSM has a team of health care experts, researchers and econometricians to design a model to meet your specific needs. To learn more, contact The HSM Group.

Return to Resource Center Table of Contents

E-mail us: administrator@hsmgroup.com

8777 E. Via de Ventura #188, Scottsdale, AZ 85258
Phone: 800-776-8078 or 480-947-8078
Fax: 480-481-0747