Research-based Marketing Solutions

The HSM Group, Ltd. delivers value to health care organizations by helping them attract and retain loyal customers. Actionable quantitative and qualitative research is the heart of our approach to charting strategic direction for managed care organizations, integrated delivery systems, pharmaceutical companies, medical device firms and health care associations nationwide. Our proven marketing and management expertise is sought by industry innovators including Fortune 100 companies to achieve customer loyalty and bottom-line goals.

It's A Dog's World

A new version of "It's A Dog World" has just been released. Dog's World, originally conceived by The HSM Group, is an insightful and humorous look at the little things that are missing in today's busy healthcare settings. The video follows the story of a man and his dog, who both need medical attention after an accident. One of them ends up with a far better experience than the other...
- Watch the trailer or order the video
- When ordering, use the discount code "Dog8" and receive a free stuffed dog from HSM!

CHCS Launches ROI Forecasting Calculator

The Center For Health Care Strategies, Inc. (CHCS) has launched the Return on Investment Forecasting Calculator for Quality Initiatives at www.chcsroi.org. The tool was designed to help Medicaid stakeholders identify programs with the potential to improve health care quality and control costs. States and health plans can use this tool for an array of purposes thoughout the course of program development and implementation. The tool was created in partnership with The HSM Group.

Modeling Health Care ROI

Weighing the costs of a new wellness program, drug therapy or other intervention can seem at odds with boosting the bottom line. But in many cases, that may be a false perception. “Modeling Healthcare ROI: It Makes More Than Cents,” written by HSM's Brett Plummer, PhD and Peter Flannery, PhD, and published in Quirk's Marketing Research Review June 2007 issue discusses how models can demonstrate the true cost – or profit – of a new program or intervention.

Ten Guidelines for a Good Segmentation

A good segmentation scheme is critical to optimizing your market research efforts. “Ten Guidelines for a Good Segmentation,” published by HSM's Peter Flannery, PhD, in Quirk's Marketing Research Review March 2007 issue details ten important goals of segmentation.

FMCP Issues Research Report on Trends Driving Pharmacy Benefit Changes

The Foundation for Managed Care Pharmacy (FMCP) has released the study findings, “Benchmarking New Frontiers in Managed Care Pharmacy – Emerging Trends Research with Managed Pharmacy Experts.” The study, conducted by The HSM Group, establishes a baseline for measuring emerging industry issues and trends that will define the managed care pharmacy environment of the future.

PhRMA Releases New Version of Depression Calculator

The Pharmaceutical Research and Manufacturers of America (PhRMA) has released Version 3.0 of the Depression Calculator. Developed by the HSM Group, the Depression Calculator helps businesses determine the cost and productivity savings of helping employees suffering from depression to obtain treatment.

HSM Develops Innovative Models
 
Selling health care products and services depends on quantifying the economic return of investing in new technology or more efficacious products and services. Economic modeling is a powerful tool that allows you to portray customer-specific benefits using customer-specific data. Since 2000, HSM has developed innovative interactive models for a variety of services and products. Test several of our newest models:

• Leapfrog ROI Estimator
  
• Quality Dividend Calculator
  
• Migraine Productivity Impact Model
  
• Depression Productivity Impact Model
  
• About The HSM Group's Quantitative ROI models