How you ask the question makes a difference
It can be extremely frustrating to invest time, energy, and money in quantitative survey research and not get actionable information. But it can happen when the task of writing quality survey questions is taken for granted. Suggestions from HSM research director, Brett Plummer, PhD, about avoiding such problems were recently published in Quirk's Marketing Research Review.
Click here for a complete copy of his article and recommended do's and don'ts for writing better survey questions. Here's an example of the ideas you'll find in the article:
Other topics include avoiding order bias and redundancy, creating non-judgmental wording, sequencing questions properly, and the relationship between how a question is structured and the type of analysis planned. Contact Brett with your questions or for ad hoc assistance at plummer@hsmgroup.com or 480-947-8078, ext. 313.
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