Proving a return on investment (ROI) has become a necessity when selling health care products and services. HSM uses principles and techniques from economics and statistics to develop interactive models that illustrate the financial benefits of using a product or service.
The models HSM has developed do that in an interactive environment – where potential customers (or policymakers) input their own company's or population's information and in return receive model estimates that are specific to them.
For some clients we have developed proprietary models, but here are four examples of models for use in the public domain:
Modeling Health Care ROI
Weighing the costs of a new wellness program, drug therapy, or other intervention can seem at odds with boosting the bottom line. But in many cases, that may be a false perception. "Modeling Health Care ROI: It Makes More Than Cents," by HSM's Brett Plummer, PhD, and published in Quirk's Marketing Research Review, discusses how models can demonstrate the true cost – or savings – of a new program or intervention.