The HSM Group - Loyalty, Satisfaction, Member Retention

Resource Center:

Bayer, HSM Launch National Loyalty-Retention Effort for Health Plans

Bayer Corporation has launched a national Member Retention Program to aid managed care organizations in increasing customer loyalty. The HSM Group is providing research, strategic consulting and implementation on the multi-level project.

Bayer's Member Retention Program offers three forms of assistance to health plans:

Grants for disenrollment research studies
Grants for strategic planning and assessment of retention strategies
Authoritative information about disenrollment, member retention and loyalty.

The comprehensive initiative is designed to help managed care organizations improve medical care and customer service quality; increase employee and provider satisfaction; understand the nature, causes and impact of voluntary disenrollment; and develop actionable strategies to reduce voluntary disenrollment.

Program materials available include The Loyalty Line and a three-monograph series. The first monograph, Understanding the Relationship Between Member Satisfaction, Loyalty and Retention was written by HSM Group members Steven D. Wood, PhD; Michael E. Hunter, MA; and Dana H. Felthouse, MBA.

For more information on the Bayer Member Retention Program, contact Dana Felthouse or David Stefan at The HSM Group at 800-776-8078 or 480-947-8078.

The HSM Group is proud to announce that the Phoenix Chapter of the International Association of Business Communicators has recognized both The Loyalty Line newsletter and the Bayer Member Retention Program launch as Merit Copper Quill Award winners. The Copper Quill Awards recognize excellence in communication and marketing.

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Phone: 800-776-8078 or 480-947-8078
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