Areas of Expertise
While consultants come and go, especially in a business as dynamic as health care, The HSM Group has been helping health care industries grow their businesses for nearly 20 years.
We have built our reputation and our business by being experts in the areas of market research, training, economic models, customized consulting, and strategic planning. We provide these services to many areas of the health care industry in the U.S. and abroad:
Managed Care Organizations
(Commercial & Medicare products)Health Systems and Hospitals Pharmaceutical Manufacturers Medical Product Manufacturers Healthcare Trade Associations
The HSM Group has also made a name for itself in customer loyalty and retention and service quality.
Research
Actionable quantitative and qualitative research is the heart of HSM's approach to finding the right solutions.To learn more about the benefits of qualitative research, please read our article, "One Size Fits All? Not in Health Care Research," published in Quirk's Marketing Research Review.
Economic Models
HSM uses principles and techniques from the disciplines of economics, research, and statistics to develop interactive financial and economic models that illustrate the benefits to individual customers from your products and services.Customized Consulting and Strategic Planning
We have the experience, knowledge, and insight to meet most any strategic marketing challenge. We can help you position your organization for leadership. We've confronted many formidable problems on behalf of our clients, and we've solved them. Ask us about yours. Chances are, we've tackled the problem before. If not, challenge us. We can do it!
- Strategic marketing and planning
- Communication strategies
- Hospital and network development
- Staff development and motivation
- Provider relations
- Advertising testing
- Product development
- Product positioning
- Product testing and marketing
- New product launch
- Relationship marketing
Training and Education
We specialize in research-driven instructional design. Often, we will recommend staff, executive, or sales training in a particular issue when our research shows that additional knowledge will assist a company in implementing new strategies for success. For example, we've taught physicians and sales reps all about managed care, and we've taught support staff to understand the needs of the elderly. We can design and deliver on-site or distance training via the most appropriate vehicles for your needs and budget: seminars, workshops, audiovisuals, interactive on-line activities, and print and electronic media.