Resource Center

Steve Brown Honorary Doctorate

Dr. Brown is director of the Center for Services Marketing and Management at Arizona State University (ASU) where he also holds an endowed chair in services marketing. The ASU Center, which he co-founded, was the first to focus scholarly research on services issues.

For more than 10 years, Dr. Brown has visited the Swedish School of Economics to speak at academic conferences and executive programs arranged by that school's Center for Relationship Marketing and Service Management. The American services research center at ASU and the European center at the Swedish School of Economics have long-term and close ties. Together, they were instrumental in initiating the International Academy of Service Research and Education, a worldwide network of academic institutions offering outstanding research and education in the service field.

An article on service recovery by Stephen W. Brown, et al. appeared in the April 1998 issue of the Journal of Marketing.

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